User-centred design is often spoken about with an almost reverential tone, as if simply invoking the phrase is enough to create a seamless, intuitive, and accessible product. At the heart of this approach sits empathy—the ability to understand and share the feelings...
The world of UX design is evolving at breakneck speed, and the designers of today are constantly peering into the digital horizon. We’re at the forefront of an era shaped by artificial intelligence, voice user interfaces, and immersive experiences. These trends are...
Interaction design, often nestled under the broader umbrella of UX design, has carved out its own distinct legacy in the story of user-centred design (UCD). While UCD encompasses the philosophy of putting people at the heart of the design process, interaction design...
User-centred design (UCD) has a history rooted in necessity, innovation, and a commitment to prioritising the needs of people over the demands of technology or aesthetics alone. Its origins may not be the most glamorous tale, but they are essential to understanding...
As a designer, you’re no stranger to the delicate dance of multi-disciplinary collaboration. One moment, you’re fully immersed in creating a user-friendly interface; the next, you’re in a meeting with developers, product managers, and stakeholders, each bringing their...
Graphic design. The misunderstood older sibling of UX design, relegated to the background as user-centred design (UCD) and digital experiences take centre stage. But is it really time to declare graphic design obsolete? Absolutely not. In fact, graphic design is very...
Being a design leader is like walking a tightrope. On one side, you have creativity—wild, untamed, and the lifeblood of innovation. On the other side, you have a strategy—clear, calculated, and firmly rooted in business goals. For senior designers, especially those in...
In the world of design, the terms UX, Product, and Interaction Design are often thrown around interchangeably. But, like siblings with their own quirks, these three disciplines have distinct personalities that shape how they interact with both users and the business....