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Product Design

The Designer’s Toolbox in 2030: AI‑First or AI‑Assisted?

The Designer’s Toolbox in 2030: AI‑First or AI‑Assisted?

If you’d asked me in 2010 what the designer’s toolbox would look like in 2030, I’d have imagined something simple: pen, paper, maybe a trusty mouse — tools I understood and trusted. I’ve been designing digital interfaces long enough to have seen the discipline evolve...

Designing for the next generation: Trends shaping the future of UX

Designing for the next generation: Trends shaping the future of UX

The world of UX design is evolving at breakneck speed, and the designers of today are constantly peering into the digital horizon. We’re at the forefront of an era shaped by artificial intelligence, voice user interfaces, and immersive experiences. These trends are...