If you’d asked me in 2010 what the designer’s toolbox would look like in 2030, I’d have imagined something simple: pen, paper, maybe a trusty mouse — tools I understood and trusted. I’ve been designing digital interfaces long enough to have seen the discipline evolve...
Product Design
Designing for the next generation: Trends shaping the future of UX
The world of UX design is evolving at breakneck speed, and the designers of today are constantly peering into the digital horizon. We’re at the forefront of an era shaped by artificial intelligence, voice user interfaces, and immersive experiences. These trends are...
A practical guide to mastering multi-disciplinary collaboration in design
As a designer, you’re no stranger to the delicate dance of multi-disciplinary collaboration. One moment, you’re fully immersed in creating a user-friendly interface; the next, you’re in a meeting with developers, product managers, and stakeholders, each bringing their...
Is graphic design still relevant in today’s digitally focused world of UCD?
Graphic design. The misunderstood older sibling of UX design, relegated to the background as user-centred design (UCD) and digital experiences take centre stage. But is it really time to declare graphic design obsolete? Absolutely not. In fact, graphic design is very...
Design leadership: Navigating the balance between creativity and strategy
Being a design leader is like walking a tightrope. On one side, you have creativity—wild, untamed, and the lifeblood of innovation. On the other side, you have a strategy—clear, calculated, and firmly rooted in business goals. For senior designers, especially those in...
What is the Real Difference Between UX, Product, and Interaction Design?
In the world of design, the terms UX, Product, and Interaction Design are often thrown around interchangeably. But, like siblings with their own quirks, these three disciplines have distinct personalities that shape how they interact with both users and the business....





