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The Designer’s Toolbox in 2030: AI‑First or AI‑Assisted?

The Designer’s Toolbox in 2030: AI‑First or AI‑Assisted?

If you’d asked me in 2010 what the designer’s toolbox would look like in 2030, I’d have imagined something simple: pen, paper, maybe a trusty mouse — tools I understood and trusted. I’ve been designing digital interfaces long enough to have seen the discipline evolve...

The Role of Empathy in User-Centred Design

The Role of Empathy in User-Centred Design

User-centred design is often spoken about with an almost reverential tone, as if simply invoking the phrase is enough to create a seamless, intuitive, and accessible product. At the heart of this approach sits empathy—the ability to understand and share the feelings...

Strategies for Effective Interdisciplinary Collaboration

Strategies for Effective Interdisciplinary Collaboration

Design doesn’t exist in a vacuum. No matter how beautiful, innovative, or user-friendly a concept is, its success hinges on how well it integrates with the broader ecosystem of product managers, developers, and stakeholders. Yet, more often than not, these disciplines...