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UCD

The Unseen Power of Practicality

The Unseen Power of Practicality

Midcentury modern design tends to conjure images of Eames chairs perched artfully in minimalist lofts, teak credenzas against white brick walls, and the occasional sunburst clock—usually curated to signal that you, yes you, have taste. But beyond the Instagrammable...

The Role of Empathy in User-Centred Design

The Role of Empathy in User-Centred Design

User-centred design is often spoken about with an almost reverential tone, as if simply invoking the phrase is enough to create a seamless, intuitive, and accessible product. At the heart of this approach sits empathy—the ability to understand and share the feelings...

Designing for the next generation: Trends shaping the future of UX

Designing for the next generation: Trends shaping the future of UX

The world of UX design is evolving at breakneck speed, and the designers of today are constantly peering into the digital horizon. We’re at the forefront of an era shaped by artificial intelligence, voice user interfaces, and immersive experiences. These trends are...

Ethics in UX Design: Beyond Compliance

Ethics in UX Design: Beyond Compliance

Ethics in UX design isn’t just about ticking boxes or adhering to legal guidelines. It’s about crafting experiences that respect users, empower communities, and contribute to a better world. While laws and regulations offer a baseline, the real challenge lies in...

User Centred Design: The history and evolution of interaction design

User Centred Design: The history and evolution of interaction design

Interaction design, often nestled under the broader umbrella of UX design, has carved out its own distinct legacy in the story of user-centred design (UCD). While UCD encompasses the philosophy of putting people at the heart of the design process, interaction design...

User Centred Design: Tracing the evolution of service design

User Centred Design: Tracing the evolution of service design

User-centred design (UCD) has a history rooted in necessity, innovation, and a commitment to prioritising the needs of people over the demands of technology or aesthetics alone. Its origins may not be the most glamorous tale, but they are essential to understanding...